Does the front we put forward return the attention we desire? In the construction field, the industry has taken a less than progressive stance toward communicating to the public our strengths. In this blog, I would like to talk about ideas, dreams, and needs for the field in which I find my personal love for. My name is Chris Crimmins and I run a small residential construction company. The dream of the company is to change the way construction companies do business. The purpose of blogging is to transfer and discuss ideas, as well as document a journey. Well this is mine, and I invite you to participate in it. What is your impression of the normative construction company?